Janie is a creative with a decade of experience in content creation, strategic communication, and brand storytelling. She has always been an overthinker, spending countless hours lost in her head, crafting "what if" scenarios like, "What if dreams were the real world, and waking life was the illusion?" Such curiosity and pondering about alternate realities drive her passion for crafting narratives.
As a Nigerian, based in Malta and working everywhere, Janie approaches her work from varying perspectives and often assumes the role of the recipient or audience for whom the work is intended.
Though Janie’s creative journey began with poetry and fiction, over time, she discovered that every narrative holds a unique essence waiting to be shared. So about a decade ago, she started weaving captivating stories that resonate with individuals and businesses, motivating them to take action.
Through critical thinking, and a deep understanding of consumer behaviour, she crafts, produces and directs content that forges profound connections with target audiences. These connections ignite lasting emotional bonds and drive desired outcomes.