10+ years across B2B, B2C,
and mission-driven sectors.
From startups to international institutions, I've developed and executed comprehensive strategies that connect, convert, and endure.
Work that moved/still moving the needle.
Brand Strategy & Digital Marketing
Full brand overhaul and integrated digital marketing campaign resulting in measurable growth in awareness, website traffic, and social engagement.
Sustainability Communications
Stakeholder engagement and sustainability comms across Europe, Asia, Africa and the Americas for a global events leader.
PR & Content Strategy
PR and copywriting strategy for an athleisure brand, building narrative authority in a competitive market.
Institutional Communications
Creative strategy, content build, content direction, storytelling and story selling for overall institutional relationship management.
Visual Marketing
Visual creative direction, full content bank for a beauty and wellness clinic covering brand footage, treatment procedures, consultations, product demo and client testimonials. .
Creative Direction & Campaigns
End-to-end creative direction for campaigns combining entertainment with brand purpose.