Clients served
10+ years across B2B, B2C,
and mission-driven sectors.
From startups to international institutions, I've developed and executed comprehensive strategies that connect, convert, and endure.
Selected projects
Work that moved the needle.
Brand Strategy & Digital Marketing
Full brand overhaul and integrated digital marketing campaign resulting in measurable growth in awareness, website traffic, and social engagement.
Sustainability Communications
Stakeholder engagement and sustainability comms across Europe, Asia, Africa and the Americas for a global events leader.
PR & Content Strategy
PR and copywriting strategy for an athleisure brand, building narrative authority in a competitive market.
Institutional Communications
Creative strategy and institutional relationship management combining Marcomms expertise with MBA-level thinking.
Brand Identity & Content
Visual creative direction, full content bank for a beauty and wellness clinic covering brand footage, treatment procedures, consultations, product demo and client testimonials. .
Creative Direction & Campaigns
End-to-end creative direction for campaigns combining entertainment with brand purpose.